Nonfungible tokens (NFTs) scored another win with gaming giant Zynga'due south proclamation of the upcoming integration of NFTs and blockchain into the publisher'due south portfolio.

San Francisco-based game programmer Zynga, best known for its FarmVille and CSR Racing serial, appointed marketing veteran Matt Wolf as its vice president to oversee the company's blockchain gaming efforts.

With the addition of Wolf, Zynga will work on integrating NFTs and blockchain into its existing portfolio and developing new NFT-based games. Zynga chief production officer Scott Koenigsberg noted that the visitor became an early on adopter of emerging platforms and technologies with new releases on Snap Games, Google Nest and Amazon Alexa.

Remarking on the prominence of blockchain engineering in the digital economy, Koenigsberg said that Wolf would help them accomplish a new addressable market through NFTs and explore new buying possibilities for gamers.

Calling NFTs and blockchain technology as a natural side by side step in Zynga's evolution, Matt Wolf praised Web3 token-based systems for enabling innovation and delivery of new forms of role player value in gaming. "By creating an integrated experience that enables players to become owners in their gaming journey, our goal is to expand Zynga'due south audience accomplish and bulldoze stronger date and memory," he added.

Related: NFTs and play-to-earn are the future of gaming industry, says EA dominate

The gaming industry has welcomed NFTs with open arms as they open new business models and revenue streams for developers, publishers and even content creators. Electronic Arts boss Andrew Wilson claimed that collectible digital content would play a meaningful office in the visitor's futurity.

Assassinator'southward Creed publisher Ubisoft is also exploring the potential of blockchain games post-obit its participation in a funding circular for NFT-based developer Animoca Brands.